Five Lucrative Ways Nigerians Can Make Money on TikTok

Introduction

In 2025, TikTok remains one of the fastest-growing avenues for content-based income—especially for Nigerian creators both at home and in the diaspora. According to The Nation Newspaper, here are five legitimate and lucrative ways Nigerians can monetize TikTok  . This guide expands those tips with practical steps and diaspora perspectives.

1. Brand Partnerships & Sponsored Content

What It Means

Collaborating with Nigerian brands—and even international ones—as an influencer can earn you between ~$200 and $2,000 per post, depending on niche, audience size, and engagement rate  .

Why It Works

Brands want authentic Nigerian voices to reach local and global audiences. Fashion, beauty, food, fintech, and lifestyle content creators are in high demand.

Practical Steps

• Build a portfolio with high-quality TikToks
  
  
• Approach local brands with your stats and samples
  
  
• Negotiate deliverables and rates based on performance
  
  
• Collaborate with diaspora brands for higher-paying deals
  
  

2. Selling Products, Merchandise & Services

What It Means

Use TikTok’s in‑app e-commerce features, or link to your online store to sell products—like digital downloads, art, fashion, beauty, or homemade crafts  .

Why It Works

You monetize your following directly. Fan-branded merchandise helps deepen engagement—and platforms like Printful, Shopify, or TikTok Shop make setup smooth.

 Action Plan

• Choose products or services that align with your content niche
  
  
• Open a TikTok Shop or link via bio to external store
  
  
• Create promotional videos (unboxing, tutorials, behind-the-scenes)
  
  
• Offer limited-time offers or exclusive drop campaigns
  
  

3. Affiliate Marketing & Influencer Referrals

What It Means

Promote products using affiliate links. When your followers buy via your link or code, you earn commissions. This often includes fashion, beauty, educational platforms, or fintech apps  .

Why It Works

It’s passive income: post once, earn over time. Nigerians with niche or trusted voices can do well—especially with trusted endorsements.

How to Start

• Sign up with affiliate networks or directly with brands
  
  
• Feature product-use content (try-ons, reviews, tutorials)
  
  
• Include unique links or coupon codes in video captions and bio
  
  
• Encourage followers to use your code
  
  

4. TikTok LIVE Gifts & Tips

What It Means

Go LIVE and receive virtual gifts from viewers. These can be converted into real money. TikTok users in Nigeria can earn steadily once they build live audiences  .

Why It Works

It fosters real-time engagement. Fans support creators they feel connected to—and live interaction helps loyalty and recurring income.

Get Started

• Achieve eligibility (usually requires 1,000‑5,000 followers)
  
  
• Host live sessions—Q&A, tutorials, performances
  
  
• Encourage supporters to send gifts via shout-outs and engagement
  
  
• Be consistent—frequent LIVE sessions drive better earnings
  
  

5. TikTok’s Monetisation Programs (Creator Fund, Shop, etc.)

What It Means

Sign up for TikTok’s Creator Rewards Program, TikTok Shop commissions, in‑feed ads, subscriptions, and Series content—all earning based on views, subscriptions, or clicks  .

Payout Estimates

• Creator Fund: ~$0.02–$0.15 per 1K views (Nigeria rates are lower, but scale matters)
  
  
• TikTok Shop: Commissions from up to 20% per item sale
  
  
• Series/Subscribers: Fan‑paid ad‑free or premium content
  
  

Quick Tips

• Focus on longer, original videos for Creator Fund eligibility (>1 minute)
  
  
• Enable TikTok Shop or link external storefront
  
  
• Encourage fans to subscribe to Series or newsletter-style content
  
  

Diaspora Views & Real Success Stories

• African creators like Tayo Aina and Sharon Machira prove monetization is real—but challenges remain due to payment restrictions and low CPM in Africa  .
  
  
• According to Creatuuls, brand deals on TikTok in Nigeria typically pay ₦330,000–₦3,300,000 per post (~$200–$2,000 USD) depending on audience and niche  .
  
  
• Platforms like Afriex now offer easier USD access for African creators to receive payments fast and reliably  .
  
  

Many Nigerian creators in the diaspora target western-based audiences, which increases their CPM and opportunity for higher-paying sponsorships.

Monetisation Comparison

Strategy	Entry Barrier	Income Potential	Scale-demand
Brand Partnerships	Medium‑high	₦330k–₦3.3M+ per post	High
Selling Products / Merch	Medium	₦100k–₦500k/month (varies)	Growing
Affiliate Marketing	Low	10–20% per sale	Stable
TikTok LIVE Gifts	Low‑Medium	₦50k–₦200k/month (scalable)	Moderate
TikTok Creator/Shop/Ads	Low (eligibility)	$20‑$40 per million views + sales

Keys to Succeed

Focus on quality and consistency

Create unique, trend-savvy content in your niche.

Use relevant diaspora & Nigerian community hashtags

Boost visibility among your target audience.

💳Set up reliable payment channels

Use platforms like Flutterwave, Paystack, Afriex or international PayPal alternatives to receive funds.

🤝 Network with creators & brands

Collaborate through joint videos, challenges, or influencer platforms.

Conclusion

TikTok provides a real pathway to income for Nigerian creators both at home and abroad. By leveraging brand partnerships, product sales, affiliate links, LIVE gifting, and the Creator Fund, you can build serious earnings—even in USD. Success requires consistency, a clear niche, and smart use of platform features.

Ready to launch your TikTok monetization journey? Ready your content, learn the tools, and engage your community—income could follow faster than you think.

Sources

• “Five lucrative ways Nigerians can make money on TikTok” – The Nation Newspaper
  
  
• Nigerian creators’ earnings and insights – Creatuuls & Entrepreneurs.ng
  
  
• TikTok Creator Program details & affiliate insights – Shopify, Afriex, Afriex guide
  
  
• Diaspora creator challenges and trends – The Guardian report on African creators
  
  

Photo Credit : AI Generated picture with CIvic Vibe NG promo