How Africans Are Blending Culture & Career Abroad in 2025 | From Jollof to Job Intervie

A young African man smiling at his desk while using a laptop, dressed in a colorful Ankara print shirt. Bold text reads: “From Jollof to Job Interviews: How Africans Are Blending Culture & Career Abroad in 2025.”

 Introduction

In 2025, African immigrants and expats are no longer just navigating new countries — they’re negotiating who they are in multiple contexts. At home, they’re eating jollof rice while video-calling family back in Lagos or Accra. At work, they’re navigating interviews, office politics, and subtle bias in global cities like London, Toronto, Berlin, and New York.

This post explores how Africans abroad — especially Nigerians — are blending cultural identity with professional life, maintaining their roots while climbing new ladders.





🍲 The Symbolism of Jollof: More Than Just Food

Jollof rice isn’t just a meal — it’s a cultural anchor. When African expats talk about missing home, food is usually the first thing they mention.

Whether it’s hosting a “Nigerian night” in Berlin, bringing plantain to an office potluck in Toronto, or finding Maggi cubes in a U.S. African store — food becomes a tangible way to stay connected to identity.

“I brought jollof to my office party once — everyone loved it. It opened up a conversation about where I’m from and made me feel seen.” — Ifeoma, Nigerian tech analyst in the UK


In a world that often demands conformity, food is how many Africans abroad express authenticity.


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🧑🏾‍💼 Juggling Culture and Career in the Diaspora



1. Cultural Code-Switching at Work


African expats often find themselves adjusting how they speak, dress, or express themselves depending on the setting.

  • Speaking pidgin at home, Queen’s English at work

  • Wearing Ankara on Fridays, blazers on Mondays

  • Hiding your “spiritual” side or traditional names to avoid office awkwardness

This constant code-switching can be exhausting — but many are now pushing back, embracing authenticity over conformity.

“At first, I shortened my name for LinkedIn. Now, I proudly go by ‘Chinedu’ — that’s who I am.” — Chinedu, Nigerian marketer in Canada



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2. Creating Space for African Identity

Thanks to remote work and inclusive initiatives, African professionals now lead with culture. Many are:

  • Wearing African prints to Zoom meetings on cultural holidays

  • Teaching their coworkers about African customs

  • Starting ERGs (Employee Resource Groups) for African heritage in global companies

This not only affirms identity but also builds community in isolation.

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3. Facing and Challenging Bias

From subtle stereotypes to overt racism, many Africans abroad face unspoken challenges in the workplace. Common issues include:

  • Being underestimated despite qualifications

  • Accent bias in interviews

  • Pressure to prove oneself constantly

Still, 2025 is seeing a shift: more African professionals are learning to stand firm, document microaggressions, and advocate for themselves in fair and legal ways.


“It took me a year to realize I wasn’t crazy. My ideas were being ignored until a white colleague repeated them. Now I speak up with confidence.” — Bola, Nigerian lawyer in Germany


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🌍 Cultural Expression Through Side Hustles & Community Building

4. Blogging & Cultural Storytelling

Many Africans abroad are turning to blogging and YouTube to share their stories. From navigating immigration to debunking myths about Africa, these platforms are:

  • Therapeutic

  • Educational

  • Profitable



Want to start your own blog abroad? Check out:

🔗 How to Start a Blog in Nigeria and in Diaspora (2025)


5. Bringing African Culture Into Career Paths

Some are transforming culture into commerce:

  • Launching Afrobeat-themed fitness classes

  • Starting African food delivery services

  • Designing Afrocentric fashion brands

  • Becoming diaspora-focused therapists or coaches

These efforts are not only economically empowering but also redefining what “professional” looks like for the African abroad.

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🧠 Identity, Belonging & Mental Health

The cultural-professional balancing act can be mentally taxing. Africans abroad may feel:

  • Too African for the West

  • Too Western when they return home

  • Or like they exist in a gray space

This identity confusion often leads to anxiety, isolation, or burnout — especially when one must constantly explain or defend their culture.

“I didn’t realize how tired I was until I stopped apologizing for who I am.” — Muna, Nigerian software engineer in the U.S.

👥 Community & Therapy as Tools for Resilience

Thankfully, many are seeking:

  • Community groups (like Nigerian societies in Berlin or Toronto)

  • Online therapy with African therapists

  • Spiritual grounding through faith or cultural rituals

These tools help people feel whole again, integrating their multiple selves.

Explore this website:




📚 Internal Resources You Should Read Next:



✈️ Final Thoughts: Redefining Success in Your Own Terms

Africans abroad are not just “adjusting” to life in the West — they are reshaping it. From cultural cuisine to corporate confidence, they are proving that you don’t have to choose between who you are and who you want to become.

Whether you’re in Germany navigating visa laws, in the UK starting your first job, or in the U.S. raising bicultural kids — your culture isn’t a burden. It’s your superpower.




💬 What About You?

How are you blending your African identity with your professional life abroad?

Share your experience in the comments — and let someone else know they’re not alone.



📸 Photo Credit: Image generated by OpenAI’s DALL·E, styled and directed by ChatGPT.


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